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Ofcom’s Communications Market Report 2012

July 18, 2012 By Ken Eastwood Leave a Comment

This is Ofcom’s ninth annual Communications Market report, published 18 July 2012.

Text-based communications are surpassing traditional phone calls or meeting face to face as the most frequent ways of keeping in touch for UK adults.

The findings were revealed when adults were asked what methods they used at least once a day to communicate with friends and family.

The average UK consumer now sends 50 texts per week which has more doubled in four years with over 150 billion text messages sent in 2011.

Almost another ninety minutes per week is spent accessing social networking sites and e-mail, or using a mobile to access the internet, while for the first time ever time spent on calls on both fixed and mobile phones has declined.

Ofcom’s Communications Market Report 2012 shows that traditional forms of communications are declining in popularity, with the overall time spent talking on the phone falling by 5% in 2011.
This reflects a 10% fall in the volume of calls from landlines, and for the first time ever, a fall in the volume of mobile calls (by just over 1%) in 2011.

Teenagers and young adults are leading these changes in communication habits, increasingly socialising with friends and family online and through text messages despite saying they prefer to talk face to face.

These changes also reflect the rapid increase in ownership of internet connected devices, such as tablets and smartphones.

Tablet ownership has jumped from 2% to 11% in 12 months, while one in ten UK adults now has an e-reader.

Two fifths of UK adults now own a smartphone, with the same proportion saying their phone is the most important device for accessing the internet.

Smartphones are also affecting people’s shopping habits, encouraging online bargain hunting or Robo (Research offline buy online) shopping with over half of smartphone users claiming to use their phone in some way when out shopping.

Internet connected ‘smart TVs’ are also growing in popularity with 5% of UK households now owning one, giving consumers the ability to ‘Turf’ – both watch TV and surf the web .

The report reveals that UK households now own on average three different types of internet-enabled device such as a laptop, smartphone or internet-enabled games console with 15% owning six or more devices.

James Thickett, Ofcom’s Director of Research, said: ‘Our research reveals that in just a few short years, new technology has fundamentally changed the way that we communicate. Talking face to face or on the phone are no longer the most common ways for us to interact with each other.

‘In their place, newer forms of communications are emerging which don’t require us to talk to each other especially among younger age groups. This trend is set to continue as technology advances and we move further into the digital age.’

 

 Download Introduction and Key Points

 Download section 1

 Download full document

 Internet use and attitudes: 2012 Metrics Bulletin

 

Read more on Ofcom’s site here.

 

Filed Under: nomadNEWS Tagged With: analysis, ofcom

O2 Mobile Broadband Fastest (Ofcom)

May 28, 2011 By Ken Eastwood Leave a Comment
O2’s MOBILE broadband services are faster than those of its rivals,  Ofcom has revealed in a new market report.

The Measuring Mobile Broadband in the UK (PDF) report, released on Thursday,  covers the first investigation into mobile broadband carried out by the UK telecoms regulator. It looked specifically at the performance and speeds of dongle and datacard-based mobile broadband services from a range of operators.

However,  it ignored smartphone-based mobile broadband use, including the tethering of smartphones to laptops. Ofcom said such use may form part of future studies if and when they take place.

O2’s average speeds were just below 3Mbps, and the operator was particularly ahead of its rivals between the hours of 8pm and 10pm. Next was Vodafone, followed in turn by 3, T-Mobile and Orange. Almost half of O2’s average download speeds were higher than 3Mbps, while most average speeds measured for T-Mobile and Orange were below 2Mbps.

“Our customers are seeing the benefit from the huge investment we’ve made in our network,” O2 chief operating officer Derek McManus said in a statement responding to Ofcom’s study.”

“We always aim to deliver the best network experience for our customers and these results are another indicator that we’re doing just that.”

Not surprisingly, urban areas were found to outperform rural areas in mobile broadband performance. More than 50% of connections in the rural/semi-rural area surveyed (Herefordshire and Shropshire) had speeds of less than 500kbit/s, compared to 25% of tests in Birmingham. Despite the potential for good mobile broadband speeds in the urban city locations covered, the measured performance was highly variable across the city, with no guarantee of good performance offered by a city centre location.

It seems mobile networks and services have some way to go yet before nomads can reliably work across urban centres.

 


Filed Under: nomadNEWS Tagged With: ofcom, speed

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